Just because revenue jumped after you launched a new marketing campaign or changed your pricing doesn’t mean that move caused it. Proper Hoc brings proven analytical firepower to small businesses—helping owners see what really drives growth, cut wasted spend, and scale with confidence.
"After this, therefore because of this." It's the most common trap eating away at small business margins. When you assume a positive change was caused by your latest spend, you risk doubling down on what isn't working. We uncover what truly moves the needle so you only invest where it pays off.
Enterprise-grade insight tailored for growing companies that need straightforward answers.
Find out if your new marketing channel, pricing change, or operational shift is truly delivering profit or just riding seasonal waves.
Turn ambitious business goals into a clear, measurable roadmap so your team executes on the right priorities every week.
Put your customer and sales data to work with custom predictive modeling and practical AI tools that streamline operations.
Dr. Harding brings deep analytical horsepower directly to business owners, having partnered with scores of leaders and their teams across more than a dozen U.S. states and five countries on three continents.
His background spans large-scale public administration research leadership, commercial product development at Cognia, and published empirical scholarship. He has engineered enterprise predictive models leveraging massive longitudinal datasets and modern machine learning, while deploying applied generative AI to solve strategic operational problems.
Today, Proper Hoc helps business owners cut through the noise, showing them what actually drives revenue and customer growth—so they invest with confidence and avoid costly guesswork.
Ph.D. Higher Education — University of Georgia
M.Ed. Higher Education Administration — Vanderbilt University
B.A. English — Middle Tennessee State University
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